OPERATION MOM STORMS THE WEB

FOR IMMEDIATE RELEASE

Contact: John Pacini

OpMom.com

Phone: (713) 622-4430 x702

Fax: (281) 582-6457

OPERATION MOM STORMS THE WEB

OPMOM.COM – Armed & Ready to Take On a Mom’s Hectic Life with Organizational Software, Social Networking & Web Services for Busy Moms

Under siege moms, listen up: OpMom.com has landed on the Internet! It will take your name and help you kick some you-know-what in your busy life. OpMom.com is the most advanced web-based system ever created for moms. From your Command Center you can organize your family’s medical information & create wellness reminders, find & rate local service providers, plan & book the perfect vacation, get a handle on your photos, create & plan events and parties, stay in touch with your community using the innovative “HeadsUp” local broadcast feature, plus find inspiration for tonight’s dinner.

Need reinforcements? Coordinate all the troops with your own MomCircle, which can be “invite only” or open to the public. Use this feature to create a virtual meeting space for your established parent group or to meet new moms with similar interests. In the coming weeks, OpMom.com will expand your arsenal to include an interactive, synchronized calendar (syncs with Microsoft Outlook, Blackberry etc.) and discussion forums.

Ease and Reliability

There are over 32 million moms online in the US, and the Internet has become a fundamental part of moms’ daily life and decision-making process. “Mothers go online to relax, to get things done, and to make their lives easier,” writes Debra Aho Williamson in the July 2006 eMarketer study Moms Online: Parenting with Web 2.0. She continues, “Going online is not something [moms] do only after the kids go to bed. It is integrated into their daily lives.”

But how do moms find exactly what they need online, and in a timely manner? “The web is teeming with information for moms, but its reliability tends to be hit-or-miss, or it’s heavily marketing-driven,” says OpMom CEO Carrie Pacini. “Moms tend to rely on their network of other moms for advice and support,” she continues. “In the real world, it’s the context of these personal relationships that adds value and meaning to information. It should be no different online.” The backbone of the OpMom.com experience is ease of use and reliability.

OpMom.com is also different from most traditional websites in how it functions and feels. Designed using an advanced software-like interface, the creators of OpMom.com tapped the latest web technologies to make the site very accessible by moms of all technical skill levels.

About OpMom.com

OpMom.com is the brainchild of web entrepreneur Carrie Pacini. After spending ten years in the technology world working with such companies as Idea.com and Compaq Computer Corp., Carrie began to apply her skills and company resources toward the most challenging job of all: motherhood.

Her company, TriTaur, also developed and runs the WikiMoms.org website, and is currently building the highly-anticipated HeddZupp.com web communications system.

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